Brand Identity
This page defines the logo, colors, typography, and story, ensuring a cohesive brand identity.
Our Story
At Tidapay, we simplify global commerce for businesses of all sizes. Our all-in-one payment platform handles processing, tax compliance, and fraud prevention—so you can focus on growth. Trusted by companies worldwide, we’re driven by innovation, reliability, and customer-first thinking.
Mission
Our mission is to simplify global payments for digital businesses by offering a comprehensive, easy-to-integrate PaymentOS.
Vision
Our vision is to become the default PaymentOS for businesses worldwide, helping them navigate complex payment decisions and compliance requirements with ease and efficiency.
Logo
The logo is a key visual element that embodies our brand identity. Featuring a stylized Tidapay bird within a vibrant green circle, paired with the brand name in a clean, modern typeface, the logo represents both our agility and commitment to simplifying global payments.
This section outlines the primary logo, including variations, usage guidelines, and examples. The master logo should be used consistently across all platforms to maintain brand recognition and integrity, ensuring a cohesive visual presence..
Become one of us
To maintain the integrity and clarity of the Tidapay logo, a clearspace equivalent to the height of the letter "t" from the logo must be maintained around all sides.
This ensures that the logo remains unobstructed and stands out in all applications. The clearspace helps to preserve the logo's visual impact and ensures that it is not crowded by other design elements, text, or images, allowing the brand to be presented in a clean and professional manner.
View open positionsColors
Our color palette reflects a bold, modern identity. Green Pulse energizes with innovation, Blue Stride builds trust, and Eclipse Black adds authority. Tidapay Mist and White Stream bring balance and clarity—together creating a cohesive, vibrant brand image.
GREEN PULSE #7B4287
Blue stride #377DFF
Eclipse Black #0D0D0D
Tidapay mist #F6F7F9
Typography
Our typography blends character with clarity. Gabarito brings bold energy for impactful headlines, while Inter ensures readability across all content. Together, they create a modern, professional, and memorable brand presence.
PRIMARY TYPEFACE
Gabarito ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 0123456789.(?&$)!
SECONDARY TYPEFACE
Inter ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 0123456789.(?&$)!
Media Kit
This media kit includes all brand assets as well as high-quality images of our founders. It is intended for use in articles, press releases, and other media coverage.
Built for your Industry
From SaaS to marketplaces, travel to freelancers unlock seamless payments with 25+ payment methods, global reach, and automated tax handling.
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Everything You Need to Power Global Payments
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What Our Customers Are Saying
Hear how Tidapay is transforming businesses around the world
Developer Resources
Access powerful APIs and SDKs designed for seamless integration, secure transactions, and robust customization across multiple platforms and languages.
API & Webhooks
Automate billing, renewals, and subscription management with flexible, developer-first APIs and real-time webhooks.
Plugins & Integrations
Integrate seamlessly with your stack using pre-built plugins for top platforms, powering global sales and local compliance effortlessly.
Mobile SDKs
Build rich in-app payment experiences with our lightweight and secure React Native SDKs optimized for iOS and Android.
Language SDKs
Speed up development with SDKs for Kotlin, Go, PHP, Python, Node.js, and Ruby crafted for fast, secure, and customizable payment integration.
Frequently Asked Questions
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